The impact of digital influencers on healthcare is likely to be immense with both illuminating and insidious aspects. Good digital influencers will continue to redefine and positively impact the healthcare industry.
Pharma marketers cannot apply traditional marketing approaches and push people into buying medicinal drugs. Their representatives need to reach out to physicians who decide the fate of each drug.
To say, ‘artificial intelligence’ has become a buzzword in business would be an understatement. Although this term has been in use for more than a decade now, it has been seen as a threat that would replace the human workforce in future.